Topic #1: MEASURABLE
Brand versus ROI – Measurement and Metrics: Explore your reasons for online marketing – beyond brand considerations. Learn goal setting concepts and acquire the tools to develop measurable and trackable campaigns.
TOPIC #2: FINDABLE
WANT TO CONQUER THE WEB?
Sign up for the One Day Event.
TOPIC #3: SHARABLE
TOPIC #4: MANAGEABLE
POWERED BY...
AND...
The ‘commercial’ function of online marketing
Getting found — SEO made simple: Learn how Google thinks and acquire the steps to making SEO part of your ongoing online marketring strategy. Discover why you don’t need a technical degree to master SEO.
An introduction to Search Engine Optimisation
Why use Twitter, Facebook, LinkedIn and other applications: Gain an understanding of the social networking tools available to grow a business – from Twitter to LinkedIn – and how to commercially exploit these tools for genuine commercial reasons.
Social Media for Business
Bringing these techniques into your business: The best intentions will remain just that without systems and processes. Learn how to apply the rules presented in this event to your business in ways that will last.
Making it happen! Making it last!
During this event, you will be guided through the FOUR STAGE process that Anthill Magazine's James Tuckerman used to build one of Australia's most successful digital companies and has since used to coach, mentor and instruct other organisations -- from one-person startups to international corporations.
James Tuckerman is an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents' home.
He was then just 26 years of age. In early 2009, he reinvented the Anthill model, abandoning its print origins in favour of a 100% digital product, taking the publishing industry by surprise and the blogosphere by storm.
James will be moderator and chief teacher on the day.
Entrepreneur, editor, publisher and reformed Luddite.
Learn how James transformed a traditional print business into one of Australia's Top 50 Business & Finance websites... on a budget of $900.
Business Owners, Consultants and B2B Professionals
Are you getting leads, new clients and customers from your website? Are you properly exploiting social media? This is your chance to get the foundations right. Avoid wasteful marketing. Do more for less and spend less to get more. Take one day to make that big step forward.
Marketing Managers and Marketing Advisers
Do you want to make a real difference for your clients? Do you want to start delivering measurable returns for your marketing spend that will make jaws drop? Do you need to win support for your grand ideas? Learn how your clients and employers think.
Web Developers
Do you want to better understand your clients? Do you want to meet their needs? Start talking their language. Learn how to help your clients achieve the best possible results from online marketing and help them see it. They will reward you in kind.
THREE TYPES OF NETWORKING
Learn alongside like-minded business builders with similar problems and desires.
This event is about YOU.
It's about helping you get the most out of your marketing budget and learn how to spend less to get more. If you cannot use the lessons learned in this one-day event to radically reduce your online marketing costs or significantly increase your online sales, we'll gladly give you your money back.
Every month, a new online marketing or new media conference is held somewhere in Australia. These events charge THOUSANDS OF DOLLARS for attendees to passively endure an almost endless parade of self-promoting, self-proclaimed online media gurus, talking about THEIR services.
Be like Arnie and Do-eet!
HERE'S WHAT PEOPLE THINK
Say something
ONE DAY online marketing accelerator.
Does online marketing seem daunting, complex and frustrating? Here's how we break down the essentials into FOUR easy principles.
ONE PACKED DAY...
AWESOME SPEAKERS...
NETWORKING OPPS...
featuring the four essential principles for successful online marketing.
chosen for their skills educating and achieving real-world outcomes.
with like-minded business owners and commercially creative professionals.
Cat Matson (SEO Assassin)
Change CATalyst, digital diva and Australian SEO Assassin.
Have you ever asked an SEO expert how they do what they do? The problem with most is that they are usually less than forthcoming when asked to provide practical advice. Cat Matson is not a normal "SEO Assassin". She assassinates the assasins! Known as a CATalyst for sparking ideas and providing practical strategies, she co-hosts for Social Media for Small Business podcasts with Suzi Dafnis, is the panel chair for Networx Marketers Meetings and is Partner and Account Director at Brisbane-based marketing agency, TwoCents.
Are you being 'found' on search engines?
SEO can frighten and overwhelm. Cat has one goal -- demystify SEO and provide practical advice that even a rookie digital-dreamer can understand. Take back the power and get found on Google.
Antony Gaddie (The 'Gaddie Pitch')
Speaker, coach, lead builder and inventor of the Gaddie Pitch.
He has closed $83 million in business in his career so far. He has helped Telstra, Pacnet, Cellnet and Microsoft, in addition to numerous other B2B organisations, get 'big results from small budgets'. He is a guest lecturer, a brown belt in Karate and speaks four languages. A specialist in lead generation and workshop development, he is also widely known as the creator of the Gaddie Pitch, a pitching technique designed to streamline new introductions.
Is your website delivering leads and customers?
Most websites operate like expensive brochures -- without any clear commercial goals. Let Antony teach you common sense marketing and communication techniques to turn everyday websites into lead generation machines.
FOUR TOPICS IN ONE STRUCTURED PROGRAM
SYDNEY | 28 SEP 2012
How much would you expect to pay for a full day of education and intense learning?
Awesome!
One Full Day of Intense Learning
8:30am (9:00am start) to 4:00pm (followed by networking)
WATCH VIDEO
WATCH VIDEO
Inc Magazine describes him as one of the most entrepreneurial business owners in America. His entire business has been built on empowering his target market to build his community.
YOUR FACILITATOR: JAMES TUCKERMAN
SYDNEY
8:30am (9:00am start) to 4:00pm (networking)
FRI 28 SEP 2012
Brought to you by:
We have multiple speakers but this is NOT a multi-speaker event. You will be taken through a structured process to help you... conquer the web!
Rydges World Square
389 Pitt Street, Sydney NSW 2000
to take home and apply! Learn in fun and unconvential ways how to... conquer the web!
SKILLS & ACTIONS...
Ben Angel (Super Connector)
Agent of Influence and Social Media Super-Connector
Ben Angel is an agent of influence. He's an author, business and lifestyle columnist and marketing specialist on personal branding. But that's not why we cornered him for this event. It's because he does not only use social media to build his brand. He uses it to generate leads, make sales and achieve other concrete commercial outcomes. Guys like Ben don't care about how many 'Fans' or 'Followers' you have. It's whether you are using your social influence to grow your business in transparent and measurable ways that matters.
Learn how business should be approaching social media. Are you using it to make revenue or save costs? It's not a plaything. It's a business tool, just like any other. Capiche!
FACEBOOK
Are you monetising social media? It's not a plaything.
SPECIAL GUEST!
HERE'S WHAT TO BRING
Yourself. (This includes your passion for business, desire to learn and willingness to work with others.)
A friend. (Follow the prompts at registration and bring a friend for $47. It's easier to learn with a frie)
A notepad. (We don't care whether your preference is an old school notepad or a wireless notebook.)
A fistful of business cards. (No great leap forward happens staring at a monitor.)
But be prepared to take notes, work on your business (not just in it) and make new business connections.
Why are we holding this event?
A personal message for the organiser...
Because sometimes it feels like Australian businesses are being left behind.
WATCH VIDEO
JAKE NICKELL
(CO-FOUNDER, THREADLESS)
Threadless is an online community of artists and an e-commerce website based in Chicago, Illinois. In 2000, co-founders Jake Nickell and Jacob DeHart started the company with... wait for it... $1,000 of their own money.
Today, the organisation is globally recognised as a pioneer in crowdsourcing. Nickell's business is a living embodiment of social. Put simply, the company sells t-shirts. However, its designs are created by and chosen by an online community in the millions.
Jake Nickell will join the conversation, live from Chicago, and share insights into how he has built a global brand, by making everything about his business social.
This week!
