Fix the following errors:
Are Your Featured Images Helping or Hurting Sales?
The right image can improve click-through, engagement, and conversion. Ensure your images measure-up. Get the hero shot scorecard today!
Hero Shot Scorecard Uses:
Grade, prioritize and select your best images
Learn 7 visual marketing factors that persuade
Define photography checklists and wishlists
Interpret the "why" of image A/B test results
Resolve subjective debates with tangible scores
100% privacy. Your info won't be shared.
Ensure your images measure-up. Get the hero shot scorecard today!
Get the hero shot scorecard today!
The 'hero shot scorecard' helps us simplify the [tense] process, remove personal preferences, and objectively focus on meaningful factors. Everyone feels better about image decisions after using the scorecard.
Surprising results from the Woundstock campaign [depicted above] revealed that image authenticity and value-added context factors resonate powerfully with our audience. We had previously written-off subpar quality user-shared photos. The scorecard insight drove 4X more leads and enlightened our content strategy.
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Angie Schottmuller © 2015-2018 All Rights Reserved.
Don't guess which images to use or assume why they were effective...
Design Image
= 1
Hero Shot
= 11
VS.
This seemingly unimpressive hero shot boosted conversion +400%! The persuasive "why" of the user-shared photo was revealed by the scorecard.
Featured Image Face-Off:
DON'T ASSUME. Score and compare the 7 persuasive factors of YOUR images to know how and why they do (or don't) engage your audience.
Laurie St. Aubin - Whelihan
Digital Marketing Manager
University of Wisconsin-Eau Claire Continuing Education
Simplify image selection, discover more insights, and drive better results using the scorecard for strategic, data-driven visual marketing.