2X YOUR REVENUE IN 3 MONTHS

Without doubling your sales & marketing spend!

The first acceleration program with guaranteed results,

or your money back. Yup, we mean it =)

Apply BEFORE June 15th!

Mike Winterfield

Mike exclusively supports small to medium sized social ventures scale their impact and profit through investments, advising and consulting. He has spent the last decade in a variety of executive roles scaling companies from start-up to $300M by building high performing teams committed to core values. With over 20 years of experience in tech (services and SaaS products) and enterprise sales, his background includes President of Traction Rec, COO of Traction on Demand, President of Randstad Professionals, and VP of Western Canada at Sapphire just to name a few. He has also been recognized as a Top 40 Under 40 during a decade of executive roles with multiple award winning companies.

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Create Sustainable Revenue while Changing The World

Agenda:

Week 1: Orientation and Benchmarking

• Walkthrough of program agenda, expectations, level of involvement.
• Introduction to key sales concepts.
• Introduction to buddy program.
• Defining success metrics.

Week 2: Fixing the SCIENTIST in you

• Product review (how sell-able is the current product?).
• Reviewing feature road-map (effort & cost) with an ROI lens.
• Positioning on how to sell an evolving product.

Week 3: Financial Planning

• Increasing profit margin (Cost/Expenses review).
• Improving cashflow and addressing payment collections.
• Understanding CAC, LTV.
• Understanding how to make budgeting and purchasing decisions.

Week 4: Addressing the GHOST in the team

• Personnel and responsibilities review.
• Identifying partners that could help (Internal/External)
• Daily workflow and time allocation review.
• Setting KPIs/Metrics
• Designing a sales accountability framework
• Rewriting the job description of the founder

Week 5: Moving away from the GUT

• Map out all sales and marketing channels (Analyze time, cost, and ROI for each, Find bottlenecks in channels, Determine channels to increase efforts in)
• Identifying new channels for generating leads
• intro to CRM opportunity tracking

Week 6: Graduating from being a ROOKIE

• Understanding how to hire sales people (where to find them, who will perform best).
• Performance Management & Motivating Salespeople (compensation, metrics, accountability, running sales meetings).

Lead Facilitator

Supporting Advisors

Keith Ippel

With over 15 years experience as a leader in technology centric businesses, Keith has accelerated the growth of both small and large companies, launched new products, and raised over $20m in angel investment and venture capital. He has an unparalleled ability to collaborate with entrepreneurs, employees, and investors to deliver amazing products to the market. Keith is passionate about creating opportunities that previously did not exist for people and co-founded Spring to bring that into the social venture space.

Supporting Advisors

Nicole Donnelly

Through proven processes and systems Nicole co-creates with fresh and seasoned entrepreneurs to invent their own remarkable, memorable, and profitable paths to success. Whether talking about her latest work in emotional intelligence, running an ultramarathon, being a mom, pulling big air at the XGames, or launching, growing, and selling BabyLegs, a multi-million dollar international business, Nicole is fiercely committed to sharing the powerful lessons learned along this journey.

Application Deadline

June 15th

We provide a full refund of your enrollment fee should you fail to double your revenue over a period of 3 months. Implementation to start no later than week 10 into the program.

Week 7: Focusing the SHOTGUN

• Reviewing target customers/early adopters or exploring new markets (Is your focus too narrow or too broad? Where are you  specialized? Where are you best positioned?).
• Introducing thin-edge-of-the-wedge concept.
• Understanding how to get to the right decision maker and make buying decisions easy in large companies.

Week 8: Avoiding the GIVEAWAY

• Identifying success metrics you can get from your prospects, what is known in your industry.
• Articulating the cost of not using your product.
• What can you give to early adopters in exchange for testimonials?
• Pricing review (increase opportunities based on value beyond volume).

Week 9: Progress and Implementation Review

• What have you tried implementing?
• What are you getting stuck on?
• What results are you starting to see?

Week 10: Copy Review

• Email templates.
• Website.
• Ads.
• Call/Demo Script.

Week 11: Sales Techniques

• SPIN Selling.
• Challenger Sales.
• GUIDE (Establishing rapport/credibility, Discovery approach, How to demo/pitch, Closing, Overcoming objections, Account Management, Upselling/Cross-selling).

Week 12: Graduation & Progress Assessment

Program Details:

• Start Date: June 27th
• Application Deadline: June 15th
• Cost: $3,000 or 20% of additional revenue over next 6 months
• Timing: 12-2pm weekly in-person meetings + weekly assignment (no more than 2 hours of additional work)
• Duration: 3 months

Limited to 10 companies

Acceptance is highly competitive, not first-come-first-serve

Facilitators:

Chin mentors entrepreneurs on improving sales techniques, acquisition strategies, and copywriting. At Spring, he has helped our 600+ entrepreneurs launch over 300 companies. As a speaker, Chin focuses on ACTIONABLE advice and processes, not just the motivational fluff, and has presented at various conferences and companies including Protohack, PVCC, RED Academy, and many more.

Chin Hing Chang

Supporting Advisors

Supporting Advisors

Stephanie Sharp

Steph’s extensive research into the neuroscience that drives decision-making and motivation, and her passionate commitment to creating out-of-the-box solutions by empowering non-financial leaders with financial acumen, has led to the development of the DX Sharp system that enable clients and negotiation counterparties to better understand and grow their businesses. In addition to her work as a lead negotiator and deal architect, over the last decade she has trained more than 300 executives, directors, and business owners to develop critical skills to design and assess disruptive models and create shorter routes to increased cash flow and profitability.